“Hey buddy, help me make the best video ever and become viral”. We hear these stories everyday, people want to be viral or a YouTube sensation overnight. Buddy, is not that simple.
When I hear these type of comments my blood beings to boil and front love artery starts to crack. May people believe that by just delivering a video on YouTube will make them an internet sensation, and because they think their video is great, their neighbor will think the same. The truth is, less than 0.00035% of content creators become viral with a couple videos, much less with one video. That means your chances to hit the Power Ball are higher. So, go play the PowerBall if you don’t believe in hard work.
Here are some resources I advise you to read if you want to learn how to make great videos and market them.
YouTube: and Video Marketing
YouTube: Online Video and Participatory Culture
YouTube for business
Non of these books are less than 140 pages each. If becoming an internet sensation is easy, then you wouldn’t need to read these books or use and expert’s help to make it happen.
In Minnesota and Wisconsin, the online marketing strategies for small and medium size business should use must be carefully crafted because, as any localized region in the world, we have a very niche subculture that can’t attack or jeopardize the Midwesterner way of thinking and behaving. There is a company in Minnesota called SpeaKco with very interesting strategies to help you deliver your content to this very specific market.